Rewards Based Market Research App

Konsyg took on the project for a rewards based market research app. The objective was to sell an app which was meant to provide a reward based on charity giving by CSR activities. The campaign saw little success despite it being a rather niche and new concept.
However, due to the tiny market size and not having clear commercial go to strategies, the campaign was paused and put on-hold for re-tooling and restructure based on Konsyg's feedback

WHAT HAPPENED

Founding Date: 2016
Industry: Market Research
Company Size: 2-10
Region: APAC

Contacts Gathered: 1163
Total Emails: 4100
Follow up: 3937


Response Rate: 9.37% (109 leads)
Interest Rate: 4.04% (47 leads)
Total Not Interested: 44